The design of innovative mobile artifacts: How to develop powerful value networks?

The development of mobile data services and products calls for participation and collaboration amongst many actors with different expertise. However, building powerful value network is challenging and requires a detailed examination of a number of design constructs and their interrelationships. This research provides an intuitive model to help effectively design such networks. The model is illustrated using NTT DoCoMo´s i-mode case. It is argued that the model offers a useful methodical approach for telecoms providers to develop a thriving value network capable of creating significant mobile innovations and benefits.