Title :
Optimal Contracting for E-Mall Services
Author :
Manoj, P. ; Shin Dongsoo
Author_Institution :
Leavey Sch. of Bus., Santa Clara Univ., Santa Clara, CA
Abstract :
We discuss an agency model for an e-market place. When a marketplace goes from brick-and-mortar to virtual, incentive issues according to asymmetric information of e-mall providers become significant because contracting for an e-mall service can be "outcome-based." We discuss the Internet firm\´s incentives associated with the cost of operating an e-mall and different types of contracting policy.
Keywords :
Internet; electronic mail; Internet firm incentive; e-mail services; e-mall providers; e-market place; optimal contracting policy; Books; Business; Consumer electronics; Contracts; Costs; Electronic mail; Investments; USA Councils; Web and internet services; Web page design; contract policy; e-mall services;
Conference_Titel :
E-Commerce Technology and the Fifth IEEE Conference on Enterprise Computing, E-Commerce and E-Services, 2008 10th IEEE Conference on
Conference_Location :
Washington, DC
Print_ISBN :
978-0-7695-3340-7
DOI :
10.1109/CECandEEE.2008.105
