DocumentCode
2758913
Title
The Customer Relationship Management Model Based on Optimal Control
Author
Cao, Xiaogang ; Xia, Huosong ; Wen, Hui
Author_Institution
Coll. of Econ. & Manage., Wuhan Univ. of Sci. & Eng., Wuhan, China
Volume
1
fYear
2010
fDate
6-7 March 2010
Firstpage
253
Lastpage
255
Abstract
According to the characteristics of customer relationship management, we build the optimal control model of customer relationship management using the optimal control theory. Through the model we can get some useful managerial insights into the customer relationship management about the optimal new customer acquisition and existing customer retention strategy.
Keywords
Advertising; Conference management; Costs; Customer relationship management; Economic forecasting; Educational institutions; Environmental economics; Environmental management; Optimal control; Technology management; Customer acquisition; Customer relationship management; Customer retention; Optimal control;
fLanguage
English
Publisher
ieee
Conference_Titel
Challenges in Environmental Science and Computer Engineering (CESCE), 2010 International Conference on
Conference_Location
Wuhan, China
Print_ISBN
978-0-7695-3972-0
Electronic_ISBN
978-1-4244-5924-7
Type
conf
DOI
10.1109/CESCE.2010.68
Filename
5493084
Link To Document