Title :
The Customer Relationship Management Model Based on Optimal Control
Author :
Cao, Xiaogang ; Xia, Huosong ; Wen, Hui
Author_Institution :
Coll. of Econ. & Manage., Wuhan Univ. of Sci. & Eng., Wuhan, China
Abstract :
According to the characteristics of customer relationship management, we build the optimal control model of customer relationship management using the optimal control theory. Through the model we can get some useful managerial insights into the customer relationship management about the optimal new customer acquisition and existing customer retention strategy.
Keywords :
Advertising; Conference management; Costs; Customer relationship management; Economic forecasting; Educational institutions; Environmental economics; Environmental management; Optimal control; Technology management; Customer acquisition; Customer relationship management; Customer retention; Optimal control;
Conference_Titel :
Challenges in Environmental Science and Computer Engineering (CESCE), 2010 International Conference on
Conference_Location :
Wuhan, China
Print_ISBN :
978-0-7695-3972-0
Electronic_ISBN :
978-1-4244-5924-7
DOI :
10.1109/CESCE.2010.68
