S-commerce: Injecting social elements into m-commere

Author

Mostéfaoui, Soraya Kouadri ; Faci, Noura ; Maamar, Zakaria

Author_Institution

Open Univ., Milton Keynes, UK

Volume

1

fYear

2011

fDate

5-8 Oct. 2011

Firstpage

351

Lastpage

356

Abstract

This paper presents the S-Commerce Framework (SC-F) that weaves social elements into mobile commerce. The SC-F consists of three blocks referring to consumers, providers, and brokers, and ensures their connection through different relationships that are then mapped onto social networks. Examples of relationships include competition, referral, and loyalty. This paper, also, discusses the Smart Mobile Restaurant Guide (SMRG) that demonstrates the SC-F usefulness such as increasing the successful rate of satisfying users´ requests.

Keywords

consumer behaviour; customer satisfaction; mobile commerce; social networking (online); SC-F; brokers; competition; consumers; loyalty; m-commerce; mobile commerce; providers; referral; s-commerce framework; smart mobile restaurant guide; social elements; social networks; user request satisfcation; Collaboration; Equations; Internet; Mobile communication; Organizations; Social network services; Mobile commerce; Networking; Social computing;

fLanguage

English

Publisher

ieee

Conference_Titel

Telecommunication in Modern Satellite Cable and Broadcasting Services (TELSIKS), 2011 10th International Conference on

Conference_Location

Nis

Print_ISBN

978-1-4577-2018-5

Type

conf

DOI

10.1109/TELSKS.2011.6112068

Filename

6112068