Title :
S-commerce: Injecting social elements into m-commere
Author :
Mostéfaoui, Soraya Kouadri ; Faci, Noura ; Maamar, Zakaria
Author_Institution :
Open Univ., Milton Keynes, UK
Abstract :
This paper presents the S-Commerce Framework (SC-F) that weaves social elements into mobile commerce. The SC-F consists of three blocks referring to consumers, providers, and brokers, and ensures their connection through different relationships that are then mapped onto social networks. Examples of relationships include competition, referral, and loyalty. This paper, also, discusses the Smart Mobile Restaurant Guide (SMRG) that demonstrates the SC-F usefulness such as increasing the successful rate of satisfying users´ requests.
Keywords :
consumer behaviour; customer satisfaction; mobile commerce; social networking (online); SC-F; brokers; competition; consumers; loyalty; m-commerce; mobile commerce; providers; referral; s-commerce framework; smart mobile restaurant guide; social elements; social networks; user request satisfcation; Collaboration; Equations; Internet; Mobile communication; Organizations; Social network services; Mobile commerce; Networking; Social computing;
Conference_Titel :
Telecommunication in Modern Satellite Cable and Broadcasting Services (TELSIKS), 2011 10th International Conference on
Conference_Location :
Nis
Print_ISBN :
978-1-4577-2018-5
DOI :
10.1109/TELSKS.2011.6112068