DocumentCode
2766271
Title
Follow me: An analysis of self-traits, motivation, microblog usage and attractiveness of one´s microblog
Author
Yu, Yinan ; Zhu, Yan
Author_Institution
Manage. Sci. & Eng. Dept., Tsinghua Univ., Beijing, China
fYear
2012
fDate
2-4 July 2012
Firstpage
148
Lastpage
153
Abstract
Microblog has become an amazing approach to show someone´s influence for individuals and manage public relationship for organizations. It is an important issue that how to attract huge numbers of fans to enhance influence. This article tried to investigate this topic from the viewpoint of behavioral research by building up a concept model among self-traits, motivation, microblog usage and numbers of fans. The results show that cognitive absorption has a significant effect on the number of fans.
Keywords
Internet; Web sites; behavioral research; cognitive absorption; microblog usage; motivation analysis; public relationship; self-trait analysis; Absorption; Cognition; Educational institutions; Fans; Internet; Media; Social network services; SNS; information system usage; microblog; motivation; number of fans; social media;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2012 9th International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4577-2024-6
Type
conf
DOI
10.1109/ICSSSM.2012.6252210
Filename
6252210
Link To Document