Market orientation, customer loyalty and company performance: From the SEM research of service firms in China

The service industry is the third industry, it is a measure of a level of national development and the development criteria of quality standards. Such an information society based on market-oriented service industry enterprises need different levels of learning, structure learning, pattern database, innovative learning concept. The purpose of this study is to explore the relationship between these three market-oriented, performance and customer loyalty. Method by means of SEM, this study reveals the chain of relations of the “market orientation - customer loyalty - and business performance”, the meaning of the Business Innovation practice consists mainly of two aspects: First, the implementation of market-oriented can improve business performance; the effective recognition of customer loyalty is the key to the successful implementation of market-oriented links.