Title :
An Analysis of the Application of Data Mining in Airline Company CRM
Author :
Zhang, Huirong ; Chen, Yun
Author_Institution :
Sch. of Public Econ. Adm., Shanghai Univ. of Finance & Econ., Shanghai, China
Abstract :
Data mining is a promising new technology to transact information, and customer relationship management (CRM) can supply a fire-new business conception for the airlines. So the integration of them can enhance the competition of the airlines. This paper introduces the concepts of customer relationship management and data-mining and its process. It discusses the application of data-mining in airline company CRM in detail and presents some advices for using.
Keywords :
customer relationship management; data mining; travel industry; airline company CRM; customer relationship management; data mining; Companies; Customer relationship management; Customer satisfaction; Customer service; Data mining; Industrial relations; Information analysis; Information technology; Marketing and sales; Profitability; Airline Company; Customer Relationship Management (CRM); data mining;
Conference_Titel :
Fuzzy Systems and Knowledge Discovery, 2009. FSKD '09. Sixth International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-0-7695-3735-1
DOI :
10.1109/FSKD.2009.715
