Study on the relation between brand experience and customer satisfaction in the tourism-destination hotel

The tourism-destination hotel is a combination of hotel and tourist destination. Compared with the traditional hotels, it provides more experiential product and experiential function. This paper focuses on studying the relation between brand experience and customer satisfaction in the tourism-destination hotel. With literature review, questionnaire survey and data analysis, the relation between brand experience and customer satisfaction is explored. And it is proved that perceived value eventually has mediating effect between brand experience factors and customer satisfaction. According to the conclusions, this research provides some suggestions and managerial implications for tourism-destination hotels.