Business to Consumer E-commerce Enterprises Analysis: A Case Study of Zgpgc.com

Author

Wang, Xiaohong ; Li, Liwei ; Tian, Ling ; Xu, Lifeng

Author_Institution

Coll. of Manage., Beijing Union Univ., Beijing, China

Volume

2

fYear

2009

fDate

13-15 Nov. 2009

Firstpage

194

Lastpage

197

Abstract

Zgpgc.com, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services with fur and leather products, was built in early 2007. Zgpgc.com offers 7 lines of consumer products including leather bags, leather clothing, fur, shoes and gloves, cowboy costumes, household items, automotive products. This paper analyzes the running model of Zgpgc.com comprehensively from the perspective of operation, management, technology and benefit. Based on the analysis and current development trend of e-commerce enterprises, this paper gives some suggestions for Zgpgc.com.

Keywords

Internet; Web sites; consumer products; electronic commerce; Chinese Internet e-commerce company; Internet related services; Zgpgc.com; consumer e-commerce enterprises analysis; consumer products; consumers online shopping; Automotive engineering; Cities and towns; Clothing industry; Consumer products; Costs; Educational institutions; Footwear; Manufacturing; Technology management; Web and internet services; business to consumer; e-commerce; operation model; zgpgc.com;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Technology and Development, 2009. ICCTD '09. International Conference on

Conference_Location

Kota Kinabalu

Print_ISBN

978-0-7695-3892-1

Type

conf

DOI

10.1109/ICCTD.2009.33

Filename

5360135