DocumentCode
2774780
Title
Evolution of Interdependency Model based on Behavioral Analysis of User, Search Engine and Advertiser in Online Advertising
Author
Kohli, Shruti ; Kumar, Dr Ela
Author_Institution
Birla Inst. of Technol., Ranchi
fYear
2007
fDate
18-20 Nov. 2007
Firstpage
213
Lastpage
217
Abstract
Endeavor of the paper is to analyze the relationship between three participating agents i.e. User, Search Engine, and Advertiser in the web 2.0 based on-line advertising model. It discovers their dependencies on each other and develops an interdependency model In this work, based on the user behavioral analysis, various factors that cause dependencies are identified and their characteristics are analyzed. The paper also reports the inferences that can be drawn by interdependency model and its applications.
Keywords
advertising; behavioural sciences; search engines; advertiser; interdependency model; interdependency model evolution; online advertising; search engine; user behavioral analysis; Advertising; Explosions; Information retrieval; Internet; Investments; Navigation; Paper technology; Search engines; Web sites; World Wide Web;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovations in Information Technology, 2007. IIT '07. 4th International Conference on
Conference_Location
Dubai
Print_ISBN
978-1-4244-1840-4
Electronic_ISBN
978-1-4244-1841-1
Type
conf
DOI
10.1109/IIT.2007.4430486
Filename
4430486
Link To Document