Title :
Evolution of Interdependency Model based on Behavioral Analysis of User, Search Engine and Advertiser in Online Advertising
Author :
Kohli, Shruti ; Kumar, Dr Ela
Author_Institution :
Birla Inst. of Technol., Ranchi
Abstract :
Endeavor of the paper is to analyze the relationship between three participating agents i.e. User, Search Engine, and Advertiser in the web 2.0 based on-line advertising model. It discovers their dependencies on each other and develops an interdependency model In this work, based on the user behavioral analysis, various factors that cause dependencies are identified and their characteristics are analyzed. The paper also reports the inferences that can be drawn by interdependency model and its applications.
Keywords :
advertising; behavioural sciences; search engines; advertiser; interdependency model; interdependency model evolution; online advertising; search engine; user behavioral analysis; Advertising; Explosions; Information retrieval; Internet; Investments; Navigation; Paper technology; Search engines; Web sites; World Wide Web;
Conference_Titel :
Innovations in Information Technology, 2007. IIT '07. 4th International Conference on
Conference_Location :
Dubai
Print_ISBN :
978-1-4244-1840-4
Electronic_ISBN :
978-1-4244-1841-1
DOI :
10.1109/IIT.2007.4430486
