DocumentCode :
2777550
Title :
Supportive, Comprehensive and Improved Privacy Protection for Web Browsing
Author :
Malandrino, Delfina ; Scarano, Vittorio
Author_Institution :
Dipt. di Inf., Univ. di Salerno Fisciano (SA), Fisciano, Italy
fYear :
2011
fDate :
9-11 Oct. 2011
Firstpage :
1173
Lastpage :
1176
Abstract :
Protecting users privacy on the Web is becoming increasingly complicated because of the silent actions of third party sites that spy, collect data, aggregate information and build profiles, transparently to end users, to provide targeted advertising. On the Web, users are loudly concerned about the large amount of information left in many locations during their navigation and claim more protection to safely conduct their online activities. We present, in this paper, a supportive, comprehensive and improved approach for privacy protection to allow users to be aware of the risks of their navigation and to give them full control on effective actions to address online privacy threats. Our approach is validated by a Mozilla Fire fox extension, No Trace, that provides the feasibility of the techniques, and whose efficiency is thoroughly tested on an extensive data set for effectiveness, impact on users experience and performances.
Keywords :
Internet; data privacy; online front-ends; Mozilla Firefox extension; NoTrace; Web browsing; online privacy threats; privacy protection; targeted advertising; third party sites; Advertising; Browsers; Companies; Data privacy; Fires; Privacy;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Privacy, Security, Risk and Trust (PASSAT) and 2011 IEEE Third Inernational Conference on Social Computing (SocialCom), 2011 IEEE Third International Conference on
Conference_Location :
Boston, MA
Print_ISBN :
978-1-4577-1931-8
Type :
conf
DOI :
10.1109/PASSAT/SocialCom.2011.77
Filename :
6113277
Link To Document :
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