A Model Transformation for Increasing Value in Service Networks through Intangible Value Exchanges

One of the main goals in service science is to find efficient ways to analyze and increment the value in a service network. The approach we propose in this paper is to increase the agility of the system in such a way that the network and the underlying business processes are able to spontaneously react to changes in the requirements or in the environment. This is done by making extensive use of knowledge transfer and intangible interactions among network participants. The final outcome is a transformation and analysis methodology that may be applied to a wide variety of service networks with the aim of finding possible reconfigurations for increasing customer satisfaction, reducing transaction risks, and therefore increasing the overall value of the network.