DocumentCode
2778597
Title
Persuasion and Social Contagion
Author
Guerini, Marco ; Strapparava, Carlo
Author_Institution
Trento-Rise, Trento, Italy
fYear
2011
fDate
9-11 Oct. 2011
Firstpage
1486
Lastpage
1489
Abstract
We address the relation between persuasion and virality in social networks and provide preliminary findings based on a Digg dataset. In particular we want to understand whether a content categorized as persuasive (according to various metrics) can be categorized as viral as well. Results show that the persuasive properties of a content are related to its virality in different ways. These findings suggest that planning the persuasive effect of a content is a necessary, but not sufficient, condition for virality.
Keywords
computer viruses; social networking (online); Digg dataset; persuasion; persuasive properties; social contagion; social networks; virality; Communities; Conferences; Context; Correlation; Iron; Measurement; Social network services;
fLanguage
English
Publisher
ieee
Conference_Titel
Privacy, Security, Risk and Trust (PASSAT) and 2011 IEEE Third Inernational Conference on Social Computing (SocialCom), 2011 IEEE Third International Conference on
Conference_Location
Boston, MA
Print_ISBN
978-1-4577-1931-8
Type
conf
DOI
10.1109/PASSAT/SocialCom.2011.210
Filename
6113330
Link To Document