Designing roadmaps for the Galileo Commercial Service platform

Unlike existing Global Navigation Satellite Systems, future Galileo is envisioned to provide a Commercial Service (CS) with improved as well as new characteristics. However, as yet, it is still highly unclear whether Location Based Service (LBS) providers are in fact interested to pay for accessing CS signals. The purpose of this paper is two-fold: First, to show how business model roadmapping can be used for analyzing the impact of a new service offering on customer and second, to demonstrate the steps and activities that have to be done in order to create a business model for Galileo CS. The roadmap-based study identified three crucial points that the European Commission and the future Galileo operating company should take into account in their planning for the future: First, the creation of awareness on Galileo CS platform at an early stage, second, getting LBS providers on board by applying progressive pricing schemes or choosing non-discriminatory pricing schemes and third, getting governments on board to create trust and reputation for the platform or focusing attention on LBS providers directly.