DocumentCode
2783227
Title
Application of customer´s lifetime value forecast model to classify tobacco Customers
Author
Zhang, Shuang ; Guo, Hongwu ; Qiu, Congbao ; Hu, Fengyan
Author_Institution
Software Coll., Northeastern Univ., Shenyang, China
fYear
2009
fDate
17-19 June 2009
Firstpage
2512
Lastpage
2515
Abstract
In current customer-centered time, customers are classified by their values for enterprise. Valuable customers are provided with preferential service. It is very urgent and necessary to set up and to ensure competitive advantages by keeping customers. In the paper, tobacco customers are classified by forecasting customer lifelong values. So, customer resource is deployed reasonably, and corresponding keeping strategy is made.
Keywords
customer profiles; forecasting theory; pattern classification; tobacco industry; customer lifetime value forecast model; customer resource; preferential service; tobacco customer classification; Application software; Context modeling; Customer service; Economic forecasting; Educational institutions; Marketing and sales; Mathematical model; Mathematics; Monopoly; Predictive models; Customer fractionizing; Customer lifelong value forecast; Customer value theory; Tobacco industry;
fLanguage
English
Publisher
ieee
Conference_Titel
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location
Guilin
Print_ISBN
978-1-4244-2722-2
Electronic_ISBN
978-1-4244-2723-9
Type
conf
DOI
10.1109/CCDC.2009.5191934
Filename
5191934
Link To Document