DocumentCode
2786124
Title
Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users
Author
Sell, Anna ; Walden, Pirkko ; Carlsson, Christer
Author_Institution
Inst. for Adv. Manage. Syst. Res., Abo Akademi Univ., Åbo, Finland
fYear
2010
fDate
13-15 June 2010
Firstpage
116
Lastpage
123
Abstract
In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users´ future interest to use different services.
Keywords
mobile computing; social aspects of automation; exploratory segmentation; mobile consumers; mobile phones; mobile service users; Data analysis; Home appliances; Large-scale systems; Mobile communication; Mobile handsets; Mood; Motion pictures; Technological innovation; Time factors; Web and internet services; Mobile services; consumer segmentation; mobile phone usage;
fLanguage
English
Publisher
ieee
Conference_Titel
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location
Athens
Print_ISBN
978-1-4244-7423-3
Type
conf
DOI
10.1109/ICMB-GMR.2010.77
Filename
5494771
Link To Document