Title :
Predicting the Adoption of Mobile Transactions: An Exploratory Investigation in Greece
Author :
Zarmpou Theodora ; Vaggelis, Saprikis ; Maro, Vlachopoulou ; Tsiotsou Rodoula
Author_Institution :
Dept. of Appl. Inf., Univ. of Macedonia, Thessaloniki, Greece
Abstract :
This study presents a conceptual model that combines perceived ease of use, perceived usefulness, familiarity, adoption intention and the actual consumers´ adoption in order to predict user mobile transaction acceptance regarding mobile buying products and making reservations. The proposed model is empirically tested using data collected from a survey in Greece. The structural equation modeling is used to evaluate the suggested model and confirmatory factor analysis verifies the reliability and validity of the measurement model. The findings show that all the variables have a direct effect on people´s decision on conducting transactions with the exception of perceived ease of use. The implication of this work to both researchers and practitioners is discussed.
Keywords :
data analysis; electronic commerce; mobile computing; statistical analysis; adoption intention; confirmatory factor analysis; consumer adoption; familiarity; mobile transactions adoption; perceived ease-of-use; perceived usefulness; structural equation modeling; user mobile transaction acceptance; Business; Communication system operations and management; Digital communication; Equations; Informatics; Marketing management; Predictive models; Technology management; Testing; Weather forecasting; adoption intention; familiarity; mobile commerce; mobile transactions;
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
DOI :
10.1109/ICMB-GMR.2010.28