Title :
Mobile Communication and Innovation: More than Convenience
Author :
Griffith, Terri L. ; Cooper, Lynne P. ; Milbrourn, Tad
Author_Institution :
Leavey Sch. of Bus., Santa Clara Univ., Santa Clara, CA, USA
Abstract :
Systems of mobile tools and practices support innovation through access to people and information, the reduction of barriers to the innovation process, and increased engagement. These positive effects can be understood by overlaying the needs for motivation, opportunity, and ability in all forms of performance. We offer illustrations of these relationships, a resulting pair of design recommendations, and ultimately, an empirical examination based on Intuit´s Brainstorm system.
Keywords :
innovation management; mobile communication; Intuit brainstorm system; ability effect; innovation process; mobile communication; motivation effect; opportunity effect; Availability; Business communication; Cranes; Face; Humans; Laboratories; Mobile communication; Propulsion; Technological innovation; Web page design; innovation; mBusiness;
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
DOI :
10.1109/ICMB-GMR.2010.78