DocumentCode :
2787285
Title :
A Scenario-Based Analysis of Mobile Payment Acceptance
Author :
Goeke, Laura ; Pousttchi, Key
fYear :
2010
fDate :
13-15 June 2010
Firstpage :
371
Lastpage :
378
Abstract :
In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.
Keywords :
Business; Command and control systems; Context; Ecosystems; Equations; Informatics; Mobile communication; Particle measurements; Security; Systems engineering and theory; TAM; acceptance; expressiveness; mobile payment; payment scenario; security;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens, Greece
Print_ISBN :
978-1-4244-7423-3
Type :
conf
DOI :
10.1109/ICMB-GMR.2010.81
Filename :
5494845
Link To Document :
بازگشت