Title :
Consumers´ Attitudes to Digital Rights Management (DRM) in the German Trade eBook Market
Author :
Loebbecke, Claudia ; Bartscher, Philipp ; Weiss, Thomas ; Weniger, Sandra
Author_Institution :
Dept. of Bus., Univ. of Cologne, Cologne, Germany
Abstract :
In relation to the German trade eBook market, this paper presents results from an exploratory survey into eBooks consumers´ attitudes to Digital Rights Management (DRM). Thereby, this paper illuminates the effects of DRM implementation on usability and the resulting marketability of eBooks. Findings suggest that eBooks are perceived as being generally useful, although there is a considerable difference in the evaluation of free (unprotected) and purchasable (protected) eBooks.
Keywords :
consumer behaviour; digital rights management; electronic publishing; German trade eBook market; consumers attitudes; digital rights management; Books; Conference management; Consumer electronics; Disaster management; Displays; Hardware; Internet; Manufacturing industries; Protection; Usability; Consumer Attitudes; Digital Rights Management (DRM); eBooks;
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
DOI :
10.1109/ICMB-GMR.2010.16
