Title :
Addressing the language needs of UK industry: DTI support measures
Author_Institution :
Wolverhampton Univ., UK
Abstract :
The National Languages for Export Campaign was set up in 1994 with the aim of enhancing and promoting the use of languages and greater knowledge of foreign cultures by export companies. The initiatives have been unprecedented and extensive, ranging from a general awareness-raising to more tangible support measures. This paper looks at the rationale behind DTI´s support measures and reviews the empirical evidence of language demand in UK industry
Keywords :
international trade; DTI; Government initiatives; National Languages for Export Campaign; UK industry; awareness; export companies; foreign cultures; languages; management issues; support measures;
Conference_Titel :
Language Toolkit for Engineers in Business (Digest No. 1997/058), IEE Colloquium on the
Conference_Location :
London
DOI :
10.1049/ic:19970324
