DocumentCode :
2787504
Title :
Analysis of Smartphone User Behavior
Author :
Verkasalo, Hannu
fYear :
2010
fDate :
13-15 June 2010
Firstpage :
258
Lastpage :
263
Abstract :
Holistic, objective and precise data on mobile user behavior and experience are needed in today´s product development and marketing activities. This article presents a framework for mobile audience measurements, for collecting data at the point of convergence - devices. The paper compares the presented framework to alternative methods of mobile user research, and identifies the unique advantages of on-device measurements along with the key weaknesses. In addition to elaborating on data collection, the paper addresses the related analytics, presenting adoption modeling and stickiness analysis that complement the data collection processes and deliver practical insights. The insights can be provided to device vendors, application developers and carriers, who can use the insights in product portfolio management, product development, and marketing.
Keywords :
market research; mobile computing; product development; social aspects of automation; mobile consumption; product development activities; smartphone user behavior; stickiness analysis; strategic market research; Aerospace industry; Application software; Convergence; Data analysis; Data mining; Internet; Market research; Product development; TV; Technological innovation; mobile audience measurements; mobile usage; smartphones;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
Type :
conf
DOI :
10.1109/ICMB-GMR.2010.74
Filename :
5494859
Link To Document :
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