Title :
Analysis of the Market Competitive Structure on Mobile Multimedia Services: Wibro, HSDPA, S-DMB, T-DMB
Author :
Jeon, Hyori ; Shin, Yonghee ; Choi, Munkee
Author_Institution :
Sch. of IT Bus., Inf. & Commun. Univ., Daejeon
Abstract :
This paper studied on the future market competitive structure among mobile multimedia services that offer a variety of multimedia services and contents through wireless networks. In the past, forecasting methods based on market data would be used popularly in telecommunications industry. Now, methods are changed from market data based studies to customer preferences based ones. In this reason, paper use to forecast the market competitive structure and offer firm strategies and policies using a customer choice probability model
Keywords :
mobile computing; multimedia computing; radio networks; customer choice probability model; market competitive structure; mobile multimedia services; wireless networks; Business communication; Commercialization; Communication industry; Consumer electronics; Economic forecasting; Industrial relations; Information analysis; Mobile communication; Multiaccess communication; Multimedia databases;
Conference_Titel :
Hybrid Information Technology, 2006. ICHIT '06. International Conference on
Conference_Location :
Cheju Island
Print_ISBN :
0-7695-2674-8
DOI :
10.1109/ICHIT.2006.253560
