DocumentCode
2789946
Title
Analysis of the Market Competitive Structure on Mobile Multimedia Services: Wibro, HSDPA, S-DMB, T-DMB
Author
Jeon, Hyori ; Shin, Yonghee ; Choi, Munkee
Author_Institution
Sch. of IT Bus., Inf. & Commun. Univ., Daejeon
Volume
1
fYear
2006
fDate
9-11 Nov. 2006
Firstpage
647
Lastpage
653
Abstract
This paper studied on the future market competitive structure among mobile multimedia services that offer a variety of multimedia services and contents through wireless networks. In the past, forecasting methods based on market data would be used popularly in telecommunications industry. Now, methods are changed from market data based studies to customer preferences based ones. In this reason, paper use to forecast the market competitive structure and offer firm strategies and policies using a customer choice probability model
Keywords
mobile computing; multimedia computing; radio networks; customer choice probability model; market competitive structure; mobile multimedia services; wireless networks; Business communication; Commercialization; Communication industry; Consumer electronics; Economic forecasting; Industrial relations; Information analysis; Mobile communication; Multiaccess communication; Multimedia databases;
fLanguage
English
Publisher
ieee
Conference_Titel
Hybrid Information Technology, 2006. ICHIT '06. International Conference on
Conference_Location
Cheju Island
Print_ISBN
0-7695-2674-8
Type
conf
DOI
10.1109/ICHIT.2006.253560
Filename
4021163
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