Title :
Overview of Search Engine Spamming
Author :
García-Molina, Héctor
Author_Institution :
Dept. of Comput. Sci. & Electr. Eng., Stanford Univ., CA
Abstract :
Summary form only given. Web spamming refers to actions intended to mislead search engines into ranking some pages higher than they deserve. The amount of Web spam has increased dramatically, leading to a degradation of search results. In this paper the author presents a taxonomy of spamming techniques, which he believes can help in developing appropriate countermeasures. He also describes some of spam detection techniques they have developed at Stanford
Keywords :
Internet; search engines; Web page ranking; Web spamming; search engine spamming; spam detection; Computer science; Database systems; Degradation; Distributed computing; Electrical engineering; Information technology; Laboratories; Search engines; Software libraries; Taxonomy;
Conference_Titel :
Web Congress, 2006. LA-Web '06. Fourth Latin American
Conference_Location :
Cholula
Print_ISBN :
0-7695-2693-4
DOI :
10.1109/LA-WEB.2006.24
