DocumentCode
2808743
Title
Data mining application in banking-customer relationship management
Author
Ping, Zhao Li ; Liang, Shu Qi
Author_Institution
Inf. Technol., Jingdezhen Ceramic Inst., Jingdezhen, China
Volume
6
fYear
2010
fDate
22-24 Oct. 2010
Abstract
In this thesis, we will introduce the concepts of data mining technology and customer relationship management to analyze the advantages and disadvantages of decision tree and neural network. With the decision tree and neural network fusion algorithm, we shall find its necessity in bank-customers management system application in the banking sector development and will explain the detailed applications of fusion algorithm in customer relationship management in the banking system.
Keywords
bank data processing; customer relationship management; data mining; decision trees; neural nets; banking sector development; banking system; banking-customer relationship management; data mining application; data mining technology; decision tree; neural network fusion algorithm; Art; Neurons; Decision tree; Neural network; customer relationship management; data mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Application and System Modeling (ICCASM), 2010 International Conference on
Conference_Location
Taiyuan
Print_ISBN
978-1-4244-7235-2
Electronic_ISBN
978-1-4244-7237-6
Type
conf
DOI
10.1109/ICCASM.2010.5619002
Filename
5619002
Link To Document