• DocumentCode
    2808743
  • Title

    Data mining application in banking-customer relationship management

  • Author

    Ping, Zhao Li ; Liang, Shu Qi

  • Author_Institution
    Inf. Technol., Jingdezhen Ceramic Inst., Jingdezhen, China
  • Volume
    6
  • fYear
    2010
  • fDate
    22-24 Oct. 2010
  • Abstract
    In this thesis, we will introduce the concepts of data mining technology and customer relationship management to analyze the advantages and disadvantages of decision tree and neural network. With the decision tree and neural network fusion algorithm, we shall find its necessity in bank-customers management system application in the banking sector development and will explain the detailed applications of fusion algorithm in customer relationship management in the banking system.
  • Keywords
    bank data processing; customer relationship management; data mining; decision trees; neural nets; banking sector development; banking system; banking-customer relationship management; data mining application; data mining technology; decision tree; neural network fusion algorithm; Art; Neurons; Decision tree; Neural network; customer relationship management; data mining;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Application and System Modeling (ICCASM), 2010 International Conference on
  • Conference_Location
    Taiyuan
  • Print_ISBN
    978-1-4244-7235-2
  • Electronic_ISBN
    978-1-4244-7237-6
  • Type

    conf

  • DOI
    10.1109/ICCASM.2010.5619002
  • Filename
    5619002