A Method of Advertisement Selection in Multiple RFID-Tags Sensor Network for a Ubiquitous Wide-Area Advertising Service

Author

Katoh, Nobuo ; Takami, Kazumasa

Author_Institution

Grad. Sch. of Eng., Soka Univ., Soka

fYear

2008

fDate

25-31 Aug. 2008

Firstpage

519

Lastpage

524

Abstract

As the ubiquitous society grows in maturity, RFID is expected to be widely used. However, they still cost more than bar codes. To make them cost-effective, it is necessary to develop applications that make secondary use of them. As such an application, we consider a wide-area advertising system, and propose an algorithm that selects advertisement to be displayed based on the people\´s interest information extracted from RFID tags they carry. We propose to use the "relevance rate" as a criterion for that selection, and show that the proposed algorithm selects an effective advertisement for display.

Keywords

advertising data processing; human factors; radiofrequency identification; ubiquitous computing; wireless sensor networks; information extraction; multiple RFID-tags sensor network; people interest; relevance rate; ubiquitous wide-area advertising service; Advertising; Clothing; Collaboration; Costs; Data mining; Displays; Filtering; Monitoring; RFID tags; Radiofrequency identification; Preference; RFID; Secondary use; Ubiquitous;

fLanguage

English

Publisher

ieee

Conference_Titel

Sensor Technologies and Applications, 2008. SENSORCOMM '08. Second International Conference on

Conference_Location

Cap Esterel

Print_ISBN

978-0-7695-3330-8

Electronic_ISBN

978-0-7695-3330-8

Type

conf

DOI

10.1109/SENSORCOMM.2008.21

Filename

4622713