Title :
Applications of data mining in retail business
Author :
Ahmed, Syed Riaz
Author_Institution :
North Georgia Coll. & State Univ., USA
Abstract :
The proliferation of computer in today´s dynamic business environment has increased the demand and urgency of successful business organization to be able to react rapidly to the changing market demands both locally and globally, by utilizing the latest data mining techniques of extracting previously unknown and potentially useful information from vast resources of raw data. We highlight the application of data mining in retail business, and its pros and cons on consumers.
Keywords :
customer relationship management; data mining; electronic commerce; information retrieval; organisational aspects; retailing; very large databases; business environment; data mining; electronic commerce; information extraction; retail business organization; very large database; Application software; Credit cards; Data mining; Educational institutions; Merchandise; Organizational aspects; Raw materials; Software algorithms; Throughput; Transaction databases;
Conference_Titel :
Information Technology: Coding and Computing, 2004. Proceedings. ITCC 2004. International Conference on
Print_ISBN :
0-7695-2108-8
DOI :
10.1109/ITCC.2004.1286695
