DocumentCode
2816518
Title
Applications of data mining in retail business
Author
Ahmed, Syed Riaz
Author_Institution
North Georgia Coll. & State Univ., USA
Volume
2
fYear
2004
fDate
5-7 April 2004
Firstpage
455
Abstract
The proliferation of computer in today´s dynamic business environment has increased the demand and urgency of successful business organization to be able to react rapidly to the changing market demands both locally and globally, by utilizing the latest data mining techniques of extracting previously unknown and potentially useful information from vast resources of raw data. We highlight the application of data mining in retail business, and its pros and cons on consumers.
Keywords
customer relationship management; data mining; electronic commerce; information retrieval; organisational aspects; retailing; very large databases; business environment; data mining; electronic commerce; information extraction; retail business organization; very large database; Application software; Credit cards; Data mining; Educational institutions; Merchandise; Organizational aspects; Raw materials; Software algorithms; Throughput; Transaction databases;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Technology: Coding and Computing, 2004. Proceedings. ITCC 2004. International Conference on
Print_ISBN
0-7695-2108-8
Type
conf
DOI
10.1109/ITCC.2004.1286695
Filename
1286695
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