Title :
The effect of trust in product chains in a Digital Business Ecosystem
Author :
Giannoutakis, Konstantinos N. ; Petrou, Maria
Author_Institution :
Imperial Coll. London, London
Abstract :
We present a study in product chain creation in a digital business ecosystem (DBE). We perform the study using a simulated DBE. It was created by a software package that receives statistical data from a real DBE as input and outputs a realistic simulated model consisting of a certain number of companies and services. Issues of trust between companies are modelled using the psychophysical law of Weber Fechner and their effect on the quality of the chains of products created is studied.
Keywords :
business data processing; security of data; small-to-medium enterprises; software packages; statistical analysis; Weber Fechner psychophysical law; digital business ecosystem; product chain creation; software package; statistical data; Companies; Ecosystems; Educational institutions; Human factors; Internet; Psychology; Software packages; Statistical analysis; Stress measurement; Testing; Chains of products; DBE; Trust; Weber-Fechner; quality;
Conference_Titel :
Digital EcoSystems and Technologies Conference, 2007. DEST '07. Inaugural IEEE-IES
Conference_Location :
Cairns
Print_ISBN :
1-4244-0470-3
Electronic_ISBN :
1-4244-0470-3
DOI :
10.1109/DEST.2007.371982
