Analysis on the Mobil IPTV Adoption and Moderator Effect Using Extended TAM Model

Author

Shin, Yonghee ; Jeon, Hyori ; Choi, Munkee

Author_Institution

IT Manage. Res. Group, Electron. & Telecommun. Res. Inst., Daejeon

Volume

2

fYear

2008

fDate

2-4 Sept. 2008

Firstpage

220

Lastpage

225

Abstract

Convergence is a key word in all of industries as well as telecommunication industry recently. The most noted case is media (specially, broadcasting) and IT convergent one in Korea. The reason is that broadcasting is under the influence of IT technology development trajectory such as digitalized, broadband, interactive and so on. For example, there are mobile TV (in Korea, DMB), IPTV, and mobile IPTV. Especially, mobile IPTV will be offered TV contents via mobile IP network such as WiMax or 4G all-IP. The determinants influencing mobile IPTV adoption decisions are analyzed using extended TAM model. Furthermore, we verify the moderator effects of experience and similar services of mobile IPTV.

Keywords

IP networks; mobile radio; mobile television; social aspects of automation; transport protocols; extended TAM model; mobile IP network; mobile IPTV; technology acceptance model; telecommunication industry; Broadcast technology; Broadcasting; Communication industry; Computer industry; Electronics industry; IP networks; IPTV; Isolation technology; Next generation networking; TV;

fLanguage

English

Publisher

ieee

Conference_Titel

Networked Computing and Advanced Information Management, 2008. NCM '08. Fourth International Conference on

Conference_Location

Gyeongju

Print_ISBN

978-0-7695-3322-3

Type

conf

DOI

10.1109/NCM.2008.263

Filename

4624146