Using strategy maps in the design initiatives for the environment

The use of the latest strategic management is very critical to sustain the sustainable development initiatives. This paper shows how strategy maps of balanced score card can be used in the design initiatives for the environment. The strategy map framework used is based on a simple but effective model of value creation for the design initiatives for the environment. The stakeholders of the environment define the source of value. Design processes create the value for the environment. Designs are done in such a way to align with the strategies for the sustainable development with the environment in the mind. Cause-and-effect relationships of strategy map define the logic that converts intangible designs to tangible outcomes for the sustainable environment. Budget performance of the designs provides the tangible definition of value. The strategy map shows the key priorities in the design initiatives for the environment, the relationships among the design for the environment performance drivers and the outcomes. The strategy map also describes the need to balance the opportunities, the risk, and the social responsibility. The strategy map communicates the key elements of the strategy for design for environment.