Title :
Trust and privacy in electronic commerce
Author :
Chen, Jeng-Chung v. ; Park, Yang Il
Author_Institution :
Wisconsin Univ., WI, USA
Abstract :
Trust and privacy have been widely recognized as important issues in the field of electronic commerce. We propose a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Web site quality, that are expected to effect Internet consumers´ trust level and privacy concerns.
Keywords :
Internet; data privacy; electronic commerce; social aspects of automation; Internet consumer trust level; Web site quality; data privacy; electronic commerce; endogenous variables; exogenous variables; independent self-construal; interdependent self-construal; technological knowledge; Economic forecasting; Electronic commerce; Game theory; Internet; Privacy; Psychology; Seals;
Conference_Titel :
e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004 IEEE International Conference on
Print_ISBN :
0-7695-2073-1
DOI :
10.1109/EEE.2004.1287297
