Title :
Decisive Parameters of the Online Purchase in the Virtual Supermarkets
Author :
Martinez, M.M. ; Vazquez, M.S.
Author_Institution :
Univ. San Pablo CEU, Madrid
Abstract :
The purpose of this investigation is to know which are the factors that define the different Websites belonging to those supermarkets that sell its products through the Internet in Spain. For it there is realized an analysis of content, in which there are examined both the parameters that help to the buy of products of nourishment in the Net, and the formal aspects that characterize the trade in each of them.
Keywords :
Internet; Web sites; marketing data processing; order processing; virtual enterprises; Internet; Web sites; online purchasing; virtual supermarket; Databases; Electronic commerce; Expert systems; Information analysis; Information technology; Internet; Marketing and sales; Marketing management; Navigation; Safety; electronic commerce; online retailing; virtual supermarkets;
Conference_Titel :
Database and Expert Systems Application, 2008. DEXA '08. 19th International Workshop on
Conference_Location :
Turin
Print_ISBN :
978-0-7695-3299-8
DOI :
10.1109/DEXA.2008.29
