DocumentCode
2836335
Title
B2T Electronic Commerce Model´s Influence on Mass Customization
Author
Liu, Yunfeng ; Yang, Jie
Author_Institution
Collage of Economic & Manage., Beijing Univ. of Technol., Beijing, China
fYear
2011
fDate
17-18 July 2011
Firstpage
1
Lastpage
3
Abstract
B2T electronic commerce model is Internet-based group-buying model. Consumers with the same demand may accumulate rapidly through the Internet. B2T electronic commerce model provides accurate demand to mass customization which is the premise of the implementation of the custom value; from another point of view, the scale effect bought by group-buying reduces the cost of mass customization. This paper mainly from custom value and custom cost these two aspects to conduct the research of the influence of B2T electronic commerce model.
Keywords
Internet; cost reduction; customer services; electronic commerce; mass production; product customisation; purchasing; retailing; B2T electronic commerce model; Internet-based group buying model; consumer demand; cost reduction; custom cost; custom value; mass customization; Electronic commerce; Marketing and sales; Mass customization; Mass production; Predictive models;
fLanguage
English
Publisher
ieee
Conference_Titel
Circuits, Communications and System (PACCS), 2011 Third Pacific-Asia Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4577-0855-8
Type
conf
DOI
10.1109/PACCS.2011.5990148
Filename
5990148
Link To Document