DocumentCode
2839434
Title
The Brand Innovation and Management of Chinese Exported Products
Author
Cai, Huiwei
Author_Institution
Sch. of Bus., East China Univ. of Sci. & Technol., Shanghai, China
Volume
3
fYear
2011
fDate
26-27 Nov. 2011
Firstpage
324
Lastpage
327
Abstract
After more than thirty years´ reform and opening up, China has become a big manufacturing country and was a second largest economy in the world in 2010. However, China still has few world-famous brands. This paper analyses the reasons rooted in the history and current social system. It points out who are the protagonists of Chinese brand innovation and what are the approaches for Chinese private enterprises to make brand innovation and management of Chinese exported products.
Keywords
international trade; marketing; social sciences; Chinese exported products; Chinese private enterprises; brand innovation; brand management; social system; Companies; Cultural differences; Educational institutions; History; Industries; Technological innovation; Chinese exported product; approach; brand; innovation; management;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location
Shenzhen
Print_ISBN
978-1-61284-450-3
Type
conf
DOI
10.1109/ICIII.2011.360
Filename
6116935
Link To Document