Title :
A Comparative Analysis of Trading Website Management between Mainland China and Taiwan
Author :
Chu, Frank Li-Sheng ; Chi, Hui-Ru ; Chiu, Wen-Hong ; Lin, Pei-Kuan
Author_Institution :
Dept. of Bus. Adm., Asia Univ., Taichung, Taiwan
Abstract :
This study adopts a comparative case study to explore managerial difference of trading websites between mainland China and Taiwan. Taobao.com in mainland China and Yahoo! Taiwan are the selected cases. Through the credit rating system of the cases, this study collects a total of 3,243 appraisals of the sellers whose sale ranks first in eight industries. Each appraisal is used as a unit of analysis. Firstly there are 13 key management factors induced in this study. Then the comparative case study between mainland China and Taiwan is carried out according to these 13 factors. Finally this study derives three propositions. These propositions hint some managerial implications for both storekeepers in mainland China and Taiwan.
Keywords :
Web sites; electronic commerce; Taiwan; Taobao.com; Yahoo!Taiwan; credit rating system; mainland China; managerial implications; trading Website management; Appraisal; Communities; Educational institutions; Image recognition; Merchandise; Privacy; comparative case study; trading community; trading website;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-450-3
DOI :
10.1109/ICIII.2011.436
