• DocumentCode
    2842653
  • Title

    Research of data warehouse established methods based on county post CRM

  • Author

    Li, Pengfei ; Lu, Caiwu

  • Author_Institution
    Sch. of Manage., Xi´´an Univ. of Archit. & Technol., Xi´´an, China
  • fYear
    2009
  • fDate
    17-19 June 2009
  • Firstpage
    122
  • Lastpage
    125
  • Abstract
    The CRM system of postal enterprise stored amount of data, including customer-based information, transaction record, business type, sub-office etc. But it cannot provide the comprehensive analysis for customers. According to the CRM system actual demand of postal enterprise, by analyzing the old model, we provide the architectural model of data warehouse based on CRM and determine customer-centered management star schema. We also analysis subject field setting of the postal business and descript the implementation strategy and methods of data extraction, transformation and loading. Finally, we point out the limitations of the method.
  • Keywords
    consumer behaviour; customer relationship management; data warehouses; postal services; CRM system; business type; customer behaviour; customer-centered management; data extraction; data loading; data transformation; data warehouse; postal enterprise; star schema; transaction record; Banking; Companies; Data engineering; Data mining; Data warehouses; Electronic mail; Engineering management; Environmental management; Information management; Technology management; CRM; Customer Behavior; Data Warehouse; Post Enterprise;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Control and Decision Conference, 2009. CCDC '09. Chinese
  • Conference_Location
    Guilin
  • Print_ISBN
    978-1-4244-2722-2
  • Electronic_ISBN
    978-1-4244-2723-9
  • Type

    conf

  • DOI
    10.1109/CCDC.2009.5195129
  • Filename
    5195129