DocumentCode
2842653
Title
Research of data warehouse established methods based on county post CRM
Author
Li, Pengfei ; Lu, Caiwu
Author_Institution
Sch. of Manage., Xi´´an Univ. of Archit. & Technol., Xi´´an, China
fYear
2009
fDate
17-19 June 2009
Firstpage
122
Lastpage
125
Abstract
The CRM system of postal enterprise stored amount of data, including customer-based information, transaction record, business type, sub-office etc. But it cannot provide the comprehensive analysis for customers. According to the CRM system actual demand of postal enterprise, by analyzing the old model, we provide the architectural model of data warehouse based on CRM and determine customer-centered management star schema. We also analysis subject field setting of the postal business and descript the implementation strategy and methods of data extraction, transformation and loading. Finally, we point out the limitations of the method.
Keywords
consumer behaviour; customer relationship management; data warehouses; postal services; CRM system; business type; customer behaviour; customer-centered management; data extraction; data loading; data transformation; data warehouse; postal enterprise; star schema; transaction record; Banking; Companies; Data engineering; Data mining; Data warehouses; Electronic mail; Engineering management; Environmental management; Information management; Technology management; CRM; Customer Behavior; Data Warehouse; Post Enterprise;
fLanguage
English
Publisher
ieee
Conference_Titel
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location
Guilin
Print_ISBN
978-1-4244-2722-2
Electronic_ISBN
978-1-4244-2723-9
Type
conf
DOI
10.1109/CCDC.2009.5195129
Filename
5195129
Link To Document