Title :
The demonstration research of mobile value-added services in undergraduate
Author :
Suxiang, Weng ; Yongsheng, Jin
Author_Institution :
Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Basing on questionnaire, this paper fully analyzed the mobile value added services using status in colleges. There lists 46 questions in the questionnaire, from which we distill 7 factors to describe the characteristic and trend of the choice in the consumption of value added services in the campus. At the same time, it deeply parsed the consumption psychology and the consumption motivation of value added services, which prompt a direction to the sales of value-added services in campus. This paper can also benefit future development trend of those kinds of services.
Keywords :
consumer behaviour; operations research; psychology; campus questionnaire; campus value added services; consumption motivation; consumption psychology; Back; Cities and towns; Costs; Displays; Educational institutions; Frequency; Marketing and sales; Mobile handsets; Psychology; USA Councils; Consumption Psychology; The Consumption Motivation; Value-added Service;
Conference_Titel :
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location :
Guilin
Print_ISBN :
978-1-4244-2722-2
Electronic_ISBN :
978-1-4244-2723-9
DOI :
10.1109/CCDC.2009.5195216
