Title :
The study on pricing decision of supply chain with fuzzy retail prices
Author :
Zhao, Jing ; Wei, Jie ; Chen, Yanzhen ; Li, Weiwei ; Li, Meiying
Author_Institution :
Sch. of Sci., Tianjin Polytech. Univ., Tianjin, China
Abstract :
A two echelon supply chain system with one manufacturer and two retailers was considered in this paper. The manufacturer produces two differentiated products, and the two retailers sell them to the end consumer respectively. Through considering the retail prices of the two retailers´ as triangular fuzzy numbers, the optimal pricing decisions for the manufacturer and the two competing retailers was explored by using fuzzy theory and game theory. The expressions of optimal stackelberg equilibrium decisions for the manufacturer and for the two retailers were established.
Keywords :
fuzzy set theory; game theory; pricing; retailing; supply chain management; differentiated products; end consumer; fuzzy retail prices; fuzzy theory; game theory; optimal pricing decisions; optimal stackelberg equilibrium decisions; pricing decision; retail prices; supply chain system; triangular fuzzy numbers; Fuzzy systems; Game theory; Hydrogen; Pricing; Pulp manufacturing; Supply chains; Transportation; Supply chain system; fuzzy theory; game theory; pricing decisions;
Conference_Titel :
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location :
Guilin
Print_ISBN :
978-1-4244-2722-2
Electronic_ISBN :
978-1-4244-2723-9
DOI :
10.1109/CCDC.2009.5195292
