Title :
Games-Based Brand Competition Strategy
Author :
Hu, Yanrong ; Wu, Chong ; Liu, Hongjiu
Author_Institution :
Sch. of Manage., Harbin Inst. of Technol., Harbin, China
Abstract :
The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.
Keywords :
game theory; market opportunities; brand management; game theory; games-based brand competition strategy; market; Cities and towns; Companies; Game theory; Games; Home appliances; Industries; Presses; brand competition; game; strategy;
Conference_Titel :
Business Intelligence and Financial Engineering (BIFE), 2010 Third International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-7575-9
DOI :
10.1109/BIFE.2010.65
