DocumentCode
2851563
Title
Games-Based Brand Competition Strategy
Author
Hu, Yanrong ; Wu, Chong ; Liu, Hongjiu
Author_Institution
Sch. of Manage., Harbin Inst. of Technol., Harbin, China
fYear
2010
fDate
13-15 Aug. 2010
Firstpage
247
Lastpage
250
Abstract
The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.
Keywords
game theory; market opportunities; brand management; game theory; games-based brand competition strategy; market; Cities and towns; Companies; Game theory; Games; Home appliances; Industries; Presses; brand competition; game; strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Intelligence and Financial Engineering (BIFE), 2010 Third International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4244-7575-9
Type
conf
DOI
10.1109/BIFE.2010.65
Filename
5621709
Link To Document