Agent-based artificial market model-the case study of de-facto standard on VCR market

Author

Iba, Takashi ; Takenaka, Heizo ; Takefuj, Yoshiyasu

Author_Institution

Graduate Sch. of Media & Governance, Keio Univ., Japan

fYear

1998

fDate

3-7 Jul 1998

Firstpage

437

Lastpage

438

Abstract

In this paper, the agent-based artificial market model is proposed as a simple model to describe the society as a multi-agent system. We examine the case study of competition on the standardization of video cassette recorders (VCR). In this case the compatibility of the video software is definitely important to choose the VCR. The simulation result shows that the communications among agents are breaking the symmetry of the market share, then the asymmetry is enlarged further with accelerated speed. The model is useful to understand what has happened in the technological lock-in phenomena

Keywords

cooperative systems; marketing data processing; software agents; standardisation; video tape recorders; VCR market; agent communications; agent-based artificial market model; case study; competition; de-facto standard; multi-agent system; simulation; standardization; video cassette recorders; video software; Accelerated aging; Computer aided software engineering; Computer simulation; Marketing and sales; Multiagent systems; Psychology; Standardization; Technological innovation; Video recording; Video sharing;

fLanguage

English

Publisher

ieee

Conference_Titel

Multi Agent Systems, 1998. Proceedings. International Conference on

Conference_Location

Paris

Print_ISBN

0-8186-8500-X

Type

conf

DOI

10.1109/ICMAS.1998.699251

Filename

699251