The activities and typologies in service innovation design and deployment: A socio-technical perspective on university based Living Lab

The Living Lab approach is widely used to be a practical framework to achieve the goal of value co-creation. However, the complicated problems between stakeholders are still remaining. This study tries to define the knowledge characteristics of the projects in the living lab, and explore the activities and driving forces in service innovation process in order to construct an analytic model of the mechanism. This explorative study uses “Grounded theory” as its primary methodology. Base on the 8 cases, processes in service innovation modeling can be sorted into four phases roughly: collaboration, service design, market guidance, and service deployment. We discovered that collaborative actions of participants would free up hierarchical limitations to concentrate on higher level management tasks with tacit understanding interactions for the common goal in the service innovation construction phase. An activities-based model is then applied to demonstrate the differences of the participants, while some theoretical and practical implications are discussed.