Web Site Structure and Content Recommendations

Web sites have become necessary channels for effective marketing and efficient operation for almost every company. To maintain and update a site is, however, a non-trivial task due to the complexity of the underlying business and the dynamic visitor behavior. Tools for the reconfiguration of web sites offer help for such tasks. We propose a methodology for the reconfiguration of web structure and content. Its application to the web site of a Chilean bank shows its benefits.