• DocumentCode
    2862131
  • Title

    TMS: Targeted Marketing System Based on Market Value Functions

  • Author

    Huang, Jiajin ; Zhong, Ning ; Liu, Chunnian ; Yao, Y.Y. ; Qiu, Dejun ; Ou, Chuangxin

  • Author_Institution
    Beijing University of Technology, China
  • fYear
    2004
  • fDate
    20-24 Sept. 2004
  • Firstpage
    775
  • Lastpage
    776
  • Abstract
    TMS (Targeted Marketing System) is an integrated system and toolkit for profit-driven and cost-effective marketing. The system consists of three components: a Web-based user interface, a market value inference engine, and a presentation and evaluation module. It supports marketing decision making for a company or an organization by combining results from information retrieval, data mining, information theory, and utility theory.
  • Keywords
    Computer science; Costs; Data mining; Decision making; Electronic mail; Engines; Information retrieval; Information theory; User interfaces; Utility theory;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Web Intelligence, 2004. WI 2004. Proceedings. IEEE/WIC/ACM International Conference on
  • Print_ISBN
    0-7695-2100-2
  • Type

    conf

  • DOI
    10.1109/WI.2004.10018
  • Filename
    1410919
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2862131