Title :
TMS: Targeted Marketing System Based on Market Value Functions
Author :
Huang, Jiajin ; Zhong, Ning ; Liu, Chunnian ; Yao, Y.Y. ; Qiu, Dejun ; Ou, Chuangxin
Author_Institution :
Beijing University of Technology, China
Abstract :
TMS (Targeted Marketing System) is an integrated system and toolkit for profit-driven and cost-effective marketing. The system consists of three components: a Web-based user interface, a market value inference engine, and a presentation and evaluation module. It supports marketing decision making for a company or an organization by combining results from information retrieval, data mining, information theory, and utility theory.
Keywords :
Computer science; Costs; Data mining; Decision making; Electronic mail; Engines; Information retrieval; Information theory; User interfaces; Utility theory;
Conference_Titel :
Web Intelligence, 2004. WI 2004. Proceedings. IEEE/WIC/ACM International Conference on
Print_ISBN :
0-7695-2100-2
DOI :
10.1109/WI.2004.10018
