Title :
Organizational Social Media around the GLOBE
Author :
Schlagwein, Daniel ; Prasarnphanich, Pattarawan
Author_Institution :
Australian Sch. of Bus., Univ. of New South Wales, Sydney, NSW, Australia
Abstract :
This exploratory empirical research looks at the impact of societal culture on organizational social media. Data from 500 organizations regarding their external use of social media has been collected and analyzed. The findings indicate that societal culture is indeed a determinator of organizational social media.
Keywords :
organisational aspects; social networking (online); GLOBE; exploratory empirical research; organizational social media; societal culture; Asia; Blogs; Cultural differences; Europe; Facebook; Media; Organizations; GLOBE; culture; enterprise 2.0; organization studies; social computing; social media; web 2.0;
Conference_Titel :
Dependable, Autonomic and Secure Computing (DASC), 2011 IEEE Ninth International Conference on
Conference_Location :
Sydney, NSW
Print_ISBN :
978-1-4673-0006-3
DOI :
10.1109/DASC.2011.154
