DocumentCode
2865335
Title
Organizational Social Media around the GLOBE
Author
Schlagwein, Daniel ; Prasarnphanich, Pattarawan
Author_Institution
Australian Sch. of Bus., Univ. of New South Wales, Sydney, NSW, Australia
fYear
2011
fDate
12-14 Dec. 2011
Firstpage
924
Lastpage
931
Abstract
This exploratory empirical research looks at the impact of societal culture on organizational social media. Data from 500 organizations regarding their external use of social media has been collected and analyzed. The findings indicate that societal culture is indeed a determinator of organizational social media.
Keywords
organisational aspects; social networking (online); GLOBE; exploratory empirical research; organizational social media; societal culture; Asia; Blogs; Cultural differences; Europe; Facebook; Media; Organizations; GLOBE; culture; enterprise 2.0; organization studies; social computing; social media; web 2.0;
fLanguage
English
Publisher
ieee
Conference_Titel
Dependable, Autonomic and Secure Computing (DASC), 2011 IEEE Ninth International Conference on
Conference_Location
Sydney, NSW
Print_ISBN
978-1-4673-0006-3
Type
conf
DOI
10.1109/DASC.2011.154
Filename
6118882
Link To Document