Leveraging Internet Marketing to Extend Business Reach: An Empirical Analysis of One Language Training Centre

Internet Marketing can help companies get more traffic to their website and extend their business reach. Taking one language training centre named as Zhuhai New-Concept Training Centre (ZHNCTC) as an example, this paper details some Internet marketing tactics, including approaches to increase website traffic, methods to improve the "time on site" and "pages viewed", proposed activities to drive more sales from existing customers and some relevant evaluation methods. The paper also puts forward some recommendations about successful implementation of these Internet marketing tactics.