Title :
Game of the Parties to the Transaction Taobao
Author :
Qing, Chang ; Hong, Suo ; Lei, Jiao
Author_Institution :
Sch. of Manage., Inner Mongolia Univ. of Technol., Hohhot, China
Abstract :
In this article the trading behavior of buyers and sellers in Taobao was analyzed from the perspective of game theory. The three trade expectations and their possible trade links and the corresponding solutions and the transaction model of Taobao Game of the parties were proposed. Moreover the measures of successful e-commerce transactions can not do without the protection of various effective was presented, which could prevent the occurrence of fraud, but also prompt the formation of Nash equilibrium game model, so that trading between the two sides was forced to choose to complete the transaction integrity of the transactions.
Keywords :
Internet; electronic commerce; fraud; game theory; retail data processing; Nash equilibrium game model; Taobao parties game; buyer-seller trading behavior; e-commerce transactions; fraud occurrence prevention; game theory; trade expectations; trade links; transaction Taobao; transaction integrity; Analytical models; Economics; Educational institutions; Games; Marine vehicles; Nash equilibrium; Game; Nash equilibrium; Taobao; Transactions;
Conference_Titel :
Distributed Computing and Applications to Business, Engineering and Science (DCABES), 2011 Tenth International Symposium on
Conference_Location :
Wuxi
Print_ISBN :
978-1-4577-0327-0
DOI :
10.1109/DCABES.2011.47
