Game Model between Enterprises and Consumers in Green Supply Chain of Home Appliance Industry

Green supply chain management is a kind of effective management approach for home appliance industry to pursue the strategy of sustainable development and improve the product international competitiveness. In this paper, a game model is proposed to study the relationship and game status between enterprises and consumers in green supply chain of home appliance industry. Through the equilibrium analysis of the game model, some countermeasures are put forward, which can be adopted by the government to improve the construction of the green supply chain of home appliance industry.