DocumentCode :
2870319
Title :
Exploring the Corporate Blogosphere: A Taxonomy for Research and Practice
Author :
Lockwood, Nicholas S. ; Dennis, Alan R.
Author_Institution :
Indiana Univ., Bloomington
fYear :
2008
fDate :
7-10 Jan. 2008
Firstpage :
149
Lastpage :
149
Abstract :
Corporate blogs have received a great deal of attention recently in the practitioner literature and are gaining interest in the research community, although little is known about the uses and impacts of these blogs. We develop a taxonomy to describe and compare corporate blogs, and then apply it to companies listed on the S&P 500, S&P MidCap 400, and S&P SmallCap 600 indices. Our findings revealed several main clusters of blogs that are currently being hosted by corporations as well as a few uncommon types of blogs that may represent emerging trends in corporate blogging practices. These findings also suggest that our taxonomy is indeed able to differentiate among different types of corporate blogs and will be a useful tool for future research.
Keywords :
Web sites; electronic commerce; S&P 500; S&P MidCap 400; S&P SmallCap 600; corporate blogosphere; corporate blogs; Blogs; Collaboration; Feedback; Focusing; Guidelines; Information services; Intellectual property; Knowledge management; Taxonomy; Web sites;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Hawaii International Conference on System Sciences, Proceedings of the 41st Annual
Conference_Location :
Waikoloa, HI
ISSN :
1530-1605
Type :
conf
DOI :
10.1109/HICSS.2008.163
Filename :
4438852
Link To Document :
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