Title :
Based On Non-market Environment for the Game Analysis of Corporate Social Responsibility: Pollution of Electromagnetic Radiation as an Example
Author :
Cai, Hua ; Shi, Anna
Author_Institution :
Bus. Sch., Hohai Univ., Nanjing, China
Abstract :
With the rapid growth of corporate in modern society, based on the enterprise level, we pay close attention to corporate social responsibility in no-market environment, and other related non-market strategy patterns on the level of the strategic management. In no-market environment, such as strict government control, by analyzing of game between main interests about Pollution of Electromagnetic Radiation, under the circumstance of the government making standard but not directly getting involved, we propose to analyze strategic CSR and no-market strategy by dynamic game tree. Furthermore, we propose that the corporate decides the corporate social orientation and invests in environmental protection by applying acts of no-market strategy, not just enhances the social image in more from the moral dimension of promoting competitive strength and enhancing product differentiation advantages.
Keywords :
corporate social responsibility; electromagnetic waves; environmental factors; game theory; strategic planning; corporate social responsibility; dynamic game tree; electromagnetic radiation pollution; game analysis; nonmarket environment; nonmarket strategy patterns; product differentiation; strict government control; Business communication; Electromagnetic analysis; Electromagnetic radiation; Engineering profession; Environmental management; Government; Law; Performance analysis; Pollution measurement; Protection; Non-market environment; corporate social performance (CSP); corporate social responsibility (CSR); game; strategy;
Conference_Titel :
Energy and Environment Technology, 2009. ICEET '09. International Conference on
Conference_Location :
Guilin, Guangxi
Print_ISBN :
978-0-7695-3819-8
DOI :
10.1109/ICEET.2009.516