Domain Name Valuation Model Based on Semantic Theory and Content Analysis

Domain name is a new type intangible of enterprise and it is important to value it in firmpsilas management and control system. For the reason that we donpsilat recognize and measure the domain self-constructed in financial accounting system, there are little study on domainpsilas value estimation and the factors influencing its value. For the absence of value measurement, domain namepsilas valuation management is weak in firm. With the growth of domain trade-off, How to value it become crisis important.we find that traditional estimation methods, such as discount cash flow method etc, ignore some crucial non-financial factors that influence the domain value for instance creativity, we use the semantic theory and content analysis to analyze the value-influence factors which include domain structure and meaning and impression and creativity etc. Based on the analysis we establish a two-stage model which integrate the financial and non-financial factors to value the domain name using fuzzy method. Finally we give an concrete example to illustrate the use of the model. The originality of the model is that it is based on semantic theory and content analysis and the model combines the traditional method with the modification process forming a two-stage model.